BRANDING // WEB DESIGN // WORDPRESS
I designed a beautiful custom logo for Esthétique 111, a Luxury Boutique Skin & Beauty Studio. The clients were very specific and wanted the logo to feature a lotus flower, a hummingbird, and leaves. Each symbol holds a specific meaning so I found a way to make all the elements come together into one cohesive design. I created a color palette that gives their brand a clean and fresh feel and decided to go with a hand lettered script logo to represent the natural and organic nature of their business.
The next step was to design and develop their custom WordPress site to support the launch of the studio and their first workshop. My goal was to create a site that enhanced the look and feel determined by their logo and color palette. The clients trusted me enough to leave all the art direction to me and I decided to go with a clean, fresh, and airy design. I started with PSD comps of all 9 page designs and then built their custom WordPress theme from scratch.
I developed a custom WordPress child theme based on the Genesis Framework starting with local development. I then pushed to staging for final approval, followed by migration to their live site. My WordPress design and development toolkit included: Photoshop CC, TinyPNG, InVision App, Sublime Text, Desktop Server, Genesis Framework, Beaver Builder, and Duplicator Plugin for migration.