how-to-pick-colors

How to pick your Brand Colors in 3 easy steps

SHARE THIS ARTICLE TO:

Choosing your brand colors can be a really fun and exciting process. In this article I’ll help you learn how to select the perfect mix of colors that will make your brand come alive!

01 // Create a Color Mood Board

One of the easiest ways to start gathering color inspiration is to find images with colors that reflect your brand vibe. You can sample the colors directly from the image or find images on Google, Instagram, and Pinterest – where you can also create a Pinterest board for all your inspiration photos.

You’ll come across many pre-made color palettes and mood boards. Pin until your heart’s content so that you’ve got plenty to choose from. From there you’ll be able to narrow down your top choices and be well on your way to creating the color palette of your dreams!

Color Moodboard

02 // Use an online color tool

One of my favorite ways to find the right color palette for a project is by using an online color tool. Right now my favorite is Coolors.co. Another great option is Color.adobe.com. These tools make it easy to create various types of color palettes – from monochromatic to complementary and everything in between.

Typically, I start with one color in mind and use an online color picker to build a custom palette based on that specific color. You can also search for premade palettes or upload your favorite photo and generate colors directly from there.

Picking colors has never been easier or more fun! ?

online color tool

03 // Select your final 3-5 brand colors

At this point you should have gathered all the color inspiration you’ll ever need! Unless you are a professional designer it’s best to narrow down your palette to 3-5 colors max. Keep an eye on tone and contrast make sure your colors all work harmoniously with each other.

The last step is to create a color guideline by jotting down the hex code for each color and matching it to a digital swatch. You can find the hex code in a program like Photoshop or by using an online tool like HTML Color Codes. To make things interesting you could give your colors fun names. I’ve named my own brand colors – for example, Tropical Cabana instead of blue, Mojito-Limon instead of lime yellow. Once you’ve selected your colors make sure to write down the name and hex codes and use this guideline to refer back to later on. This will help keep your colors cohesive and on brand at all times!

select final brand colors

SHARE THIS ARTICLE TO:

about-sarah-sidebar

Hi, I'm Sarah!

I’m passionate about creating websites that are stylish, powerful, and consistently exceed online goals.

Let’s work together and create the online presence that your business deserves.

Get on the list

Sign up and learn how to rock your online presence with my latest tips, tricks, and freebies!

!
!
Terms and Conditions checkbox is required.
Something went wrong. Please check your entries and try again.

free e-book

5 Things You Can Fix on Your Website in the Next Week to Improve Your Business

!
!
Terms and Conditions checkbox is required.
Something went wrong. Please check your entries and try again.

Let's Connect On Instagram