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Start focusing on building a relationship with you

Start focusing on building a relationship with your audience by creating content that will educate, inspire, and entertain them in some way.⁠
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If all of the content types listed above seem like too much to take on all at once, just pick one or two to focus on right now. Then once you've got the hang of those, move on to the next. ⁠
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There's no rush. Consistency is key. ⁠
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Have you started created any of these content types? ⁠are there any that I should add to this list?
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Let me know which ones are your favs in the comments below 👇

If you don’t know, now ya know 👆.⁠ ⁠ Once

If you don’t know, now ya know 👆.⁠
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Once you understand this basic concept, you’ll start creating 🔥 content like it’s nobody’s business. ⁠
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And trust me, people will start wanting to know why your content is so much better than theirs. ⁠
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There’s no secret to it. It’s just intentional strategy. ⁠
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I’ll be dropping content marketing gems 💎 over the next few weeks so make sure you pay attention. ⁠
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Drop a 🔥 or a 💎 if you’re ready to stop playing games and start creating content like a pro. ⁠
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Want your audience to become superfans? 🦸‍♀

Want your audience to become superfans? 🦸‍♀️🦸⁠⁠
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Then you've got to start focusing on building a relationship with your audience by creating content that will educate, inspire, and entertain them in some way.⁠⁠
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This is called Content Marketing. Swipe to find out what it is and why you need it 👉⁠⁠

I've learned this 👆the hard way. I love takin

I've learned this 👆the hard way.

I love taking my own photos 📷 and especially enjoy curating my feed. As a designer, this is second nature for me.👩‍💻 ⁠

But there was a point where, even though I consistently posted “pretty” photos my account was NOT GROWING!

Then I completely changed my content strategy and started posting different content types like infographics, carousels, reels etc.

I also started engaging with my target audience by researching relevant hashtags and liking and commenting on posts.

And I did that consistently.

But the truth is, even if you have a pretty Instagram, it won’t ever matter if no one knows it exists.

You’ve got to leverage your social media and actually get out there and be social.

And, make sure your content not only looks great, but offers value so that when people start noticing you through your engagement efforts, they’ll love your content and hit that follow button.

It’s been a minute since I’ve done this so, le

It’s been a minute since I’ve done this so, lemme take a moment to say Hi 👋 and share a few biz and career facts about myself.⁠
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I’m Sarah and I’m an ex-business owner/freelancer/contractor turned full time in-house Creative Director.⁠
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I lead 4 separate teams and sometimes I’m not sure how I manage to do it all 🤪 but I suspect that it might have something to do with my commitment to bringing my “A” game to everything I do. ⁠
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I’m learning how to be patient and manage multiple personalities and working styles with understanding and grace. It’s not easy work but it’s worth it. ⁠
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I’m detail and solutions oriented and I see problem solving as a creative and fun task which has served me well in my career so far.⁠
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I’ve learned how to give effective feedback and delegate like a pro.⁠
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I accept that I am a work in progress and, although I always aim to exceed expectations, I embrace my failures as opportunities to learn and grow. ⁠
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Now it’s your turn! Who are you and what is your career and biz special sauce?⁠

Some of you might not want to hear this🙉, but I

Some of you might not want to hear this🙉, but I’m gonna say it anyway.⁠
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📣⁠ Stop striving for perfection and start making progress!⁠
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As a reformed perfectionist, I think I have a little something to say on the matter. ⁠
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I spent years striving for “perfection” only to realize that it was a sneaky form of procrastination and often gave me an “easy way out” of doing some of the harder (but worthwhile) things in my life. 🤦‍♀️⁠
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Not to mention the self doubt that it fostered and the negative thoughts that it fed. 🙅‍♀️⁠
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It took me years to shift this mindset but when I did, I mean WOW. ⁠
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My confidence began to soar 🤗, I started setting and achieving smaller more realistic goals ✅, and began being so much kinder to myself 👩‍❤️‍👩.⁠
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Practicing something helps you begin to do it better and better. ⁠
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Enjoy the small wins and feel free to take this as a case study in why making progress is way more cool than being “perfect” ever could be. ⁠
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Did this hit home for you? Let's chat about it below 👇⁠

👆The only self care tip you need to hear this w

👆The only self care tip you need to hear this week.⁠
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What ways do you practice self care? ⁠
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And, if you're slacking in this area, what are some ways you can prioritize yourself this week?⁠
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I'll go first. ⁠
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I will make time to workout this week, even for just 30 minutes whenever I can. ⁠
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This for me is a way I can love and care for myself this week because I need the extra boost of endorphins 💪.⁠
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Ok, now it's your turn. What's one thing you can do THIS WEEK to give yourself a little TLC? Let me know in the comments 👇

I don't have anything to post today. Comment a 😫 if you can relate.⁠
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Like, really. I don’t have anything ready to post this week. ⁠
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I’ve been really busy with work.⁠
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For those of you who don’t know, I am the Creative Director for @iamsupercharged and @thekwanzajones brands and I lead our in-house creative media team. ⁠
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I’ve been working closely with my CEO to plan some of our upcoming campaigns (which I'm super excited about). ⁠
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That means that I haven’t had time to create any posts for you all here on my personal account. ⁠
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I do have content topics planned and have some of the assets partially created, but just couldn't make time this weekend to get my content created in time to post. ⁠
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And, I’m working on being ok with that. ⁠
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I enjoy creating content here on my account, especially when I know you all find it useful. It’s my way of sharing my expertise and giving back to my community.⁠
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I’ve managed to keep up a consistent posting schedule since September of last year when I decided to start consistently posting engaging, educational and inspiring content 3x a week. ⁠
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To be totally honest, with my current work schedule it hasn’t been easy AT ALL. But I made it happen, until the past few weeks. ⁠
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So instead of making a thing out of it, I’m going with the flow, taking it easy on myself, and acknowledging it here with you all. ⁠
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If you find yourself in a similar place today, then know you are not alone and that it’s totally fine. ⁠
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BTW, this is really forcing me to rethink my content strategy and find new ways of creating high quality content in the least amount of time. ⁠
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I’m taking this on as a challenge and will 100% share any tips or tricks I develop in the process. ⁠
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See you next week! 🤞⁠

Follow me on Instagram // @sarahlunadesign